As music channels such as MTV started to move away from music videos and more towards reality TV, people started using the internet to view music videos. This phenomenon really took off in 2005 with the launch of YouTube, this meant that people could not only view music videos, they could also create their own and post them for people all over the world to see.
Artist began to use YouTube celebrities in their videos for example Feeders video for ‘Just a day’, and some artists launched a career from videos that only aired online.
The internet is a very important tool in the distribution of media and I will have to take that into consideration when creating my media text.
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