- Most music videos are a combination of a storyline and completely separate shots of the band performing the song, but sometimes the band are integrated withing the story for example 'breakfast at Tiffany's'.
- There is usually little or no dialogue.
- Most normal music videos are between 3-5 minutes long, some exceptions are telephone by lady gaga and born free by M.I.A which is posted on my blog.
- Most music videos use a wide range of camera shots.
- Lots of jump shots and quick editing is used to differentiate between the storyline and the band performance.
- Extreme artificial lighting is often used to make the band members look younger and more glamourous.
- The mood of the song is always well established through the costumes, colours and storyline.
Different genres of music video have different forms and conventions:
Hip-Hop
- Usually contains the artist.
- Set in a club or party environment.
- Lots of female models/dancers.
- Expensive cars and houses.
- No real storyline.
Rock
- Dark mise-en-scene.
- Usually contains band performing on stage.
- Not much narrative
- Sometimes considered 'weird'.
- No use of special effects
Pop
- Colourful.
- Lots of close ups of artists.
- Fun and light hearted.
- appeals to a younger audience.
- Dance routines with the artist.
- Strong narrative, often based around a love story between two teenagers.
Indie
- Band or artist featured throughout the video.
- Some use of special effects.
- Usually a calm setting at the start but changes throughout the song.
- May be in black and white.
- Close ups of artists or characters in the video.
The song that I am doing is a rock song so I will have to make sure that I try to include as many of these forms and conventions as I can.
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